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In response to legislative and regulatory initiatives that are
changing the landscape of the electric utility industry, cooperatives
launched Touchstone Energy- a branding initiative- to join forces
with other cooperatives to build customer loyalty and to attract
new consumers as conditions permit.
Jo-Carroll Energy is proud to announce this new communication
partnership- Touchstone Energy. We are joining with electric cooperatives
across the country to help identify ourselves as preferred providers
of electric service. Touchstone Energy is a brand identity that
will unify our co-ops which share common values of integrity,
accountability, innovation and community involvement.
We realize that one of our most important strengths is our connection
with the community and the members we serve. Partnering through
Touchstone Energy allows us to associate our local co-op under
one unified and positive brand identity. Our name and logo will
not change. But the Touchstone Energy logo will become part of
our identity so we can proudly claim our association.
By becoming a Touchstone Energy Cooperative, Jo-Carroll Energy
is joining forces with other electric cooperatives to build customer
loyalty while at the same time maintaining the highest levels
of service and accountability. As your local Touchstone Energy,
Jo-Carroll Energy is committed to serving the needs of your families
and this community into the 21st century.
Touchstone Energy:
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Is a national alliance of local, cooperatively owned utilities,
providing high standards of service to all customers, large
and small, and their communities. |
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Represents more than 630 energy cooperatives in 45 states
serving more than 5.6 million households and businesses reaching
more than 17 million customers. |
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Is a brand with core values that consumers have long associated
with cooperatives: integrity, accountability, innovation,
and a longstanding commitment to their communities. Emphasizes
the significance of each electric cooperative's local presence
and ties to the community, but offers the resources of a nationwide
network to bring added value to and benefit for all consumers. |
Further information
Visit the Touchstone Energy web site at http://www.touchstoneenergy.com
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